Elevating Product Narrative and UX

Luno partnered with us to improve trial conversion—but this wasn’t just a UI refresh. It was a ground-up rethink of how users are introduced to the product, guided through activation, and convinced to commit.

We redesigned the onboarding flow for clarity and momentum, built a unified UI system to streamline future releases, and reshaped the in-product narrative to better align with user intent. The result: faster activation, cleaner handoffs, and a product experience that’s no longer just functional—but persuasive.