Rebranding biotech for the next generation of health

Poebe Biolabs is a cutting-edge biotechnology company developing cell therapy platforms to treat immune disorders. They had the science, the results, and the funding—but needed a brand and digital presence that reflected their ambition.

We helped Poebe reposition from a stealth-mode lab to a public-facing innovator—telling a sharper story through a full rebrand, design system, and a product-first website experience.