Simplifying the movement of goods with a more human interface

Zander is a logistics tech company building infrastructure for next-gen freight tracking, warehouse intelligence, and smart inventory flow. Their backend was robust—but the front felt fragmented, dated, and disconnected from the experience of their actual users.

We partnered with Zander to rethink the entire brand from the ground up—creating a product narrative, visual identity, and UX that simplified a complex ecosystem without dumbing it down.